“Brands want to feel like people, while people want to feel like brands.”
This philosophy doesn’t just shape the way I design—it shapes the way I work. Every brand has a story, a personality, a voice waiting to be heard. My job? To bring it to life in a way that’s relatable, approachable, and impossible to ignore.
But how does that actually happen?
Below, I’m pulling back the curtain on my design workflow—the exact process I use to turn ideas into unforgettable brand identities. Whether you’re a startup founder, a creative entrepreneur, or an agency looking for a fresh perspective, this is how we’ll make magic together.
Step 1: Getting to Know Your Vision (The Foundation)
Before I sketch a single line, I need to understand who you are, who your audience is, and where your brand is going.
That’s why every project starts with a detailed questionnaire (I use Tally for this). It’s not just about your favorite colors or fonts—it’s about digging into:
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Your brand’s core values
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The emotions you want to evoke
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Your competitors (and how you’ll stand out)
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The long-term vision for your business
This step ensures we’re aligned from the very beginning. No guesswork, no assumptions—just a clear, strategic starting point.
Step 2: Research (Setting the Vibe)
Great branding isn’t created in a vacuum. It’s inspired by culture, people, and—most importantly—your unique story.
Here’s what I do:
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Analyze your industry (what’s working, what’s overdone)
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Build a mood board to capture the aesthetic direction
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Study brands you love (and why they resonate with you)
This isn’t about copying—it’s about finding the gaps and opportunities to make your brand distinct.
Step 3: Design (Where the Magic Happens)
Now that we have a solid foundation and a vibe to work with, it’s time to let creativity take the wheel. This phase is all about exploration and experimentation. I dive into sketching and digital design, playing around with different concepts until something truly resonates.
Step 4: Presentation (Bringing Your Brand to Life)
Once I’ve landed on a strong concept, it’s time to present it to you in a way that brings your brand to life. I create a polished PDF presentation that includes:
- 3D Mockups: I craft realistic mockups to show how your brand will look in the real world, whether on business cards, packaging, or digital platforms.
- Color Palettes and Typography: The presentation will showcase the colors, fonts, and images that define your brand’s visual identity.
This is where your brand starts to shine! If you feel we need to explore more options, I’m always open to revisiting concepts until we find the perfect fit.
Step 5: Visual Identity (Building the Whole Picture)
After we nail down the logo, I’ll transition into creating the rest of your visual identity. This includes:
Brand Assets: From social media graphics to letterhead, I’ll ensure that every aspect of your brand is cohesive and visually compelling.
Visual Identity PDF: You’ll receive a comprehensive PDF that showcases all the new assets we’ve developed together, making it easy for you to visualize your brand in action.
Step 6: Guidelines and Final Touches (Ensuring Consistency)
Finally, I’ll compile detailed brand guidelines. This essential document will provide you with everything you need to maintain brand consistency across all platforms and materials.
This structured approach not only helps us create a standout brand identity but also empowers you to carry your brand forward with confidence.
In conclusion, my workflow as a brand identity designer is a blend of strategic thinking, creative exploration, and collaborative spirit. By understanding your vision and working closely together, we can create a brand that feels personal, relatable, and impossible to ignore. Let’s embark on this journey together and turn your ideas into an unforgettable brand identity!